STARBUCKS
ROLE: STORE DESIGN MANAGER
BOSTON, MA
1,150 SF

One of three Starbucks on Boston University’s urban campus, the 700 Commonwealth Cafe is a high volume store packed into a very narrow space. With over 50% of the sales coming through Mobile, this renovation was strongly focused on customer flow and channel clarity. A unique signage approach just inside the entry doors guides customers in one direction or the other, depending on the sales channel. Differentiation of the M.O.P. channel is further supported by material changes at the bar and a designated waiting area for customers, which is built to receive a Digital Order Status board in the future.