MNA
ROLE: PROJECT MANAGER, DESIGNER
TOKYO, JAPAN
4,600 SF

In November 2012, Ralph Lauren announced that it would be dissolving its Rugby brand. Its Omotesando store was to be converted into an RRL store. Having been heavily involved in the design and construction administration of the Rugby store in 2009, the opportunity to recreate the facade proved to be both interesting and challenging.

Inspired by a 20th Century power station on the Hudson River, RRL's all brick masonry facade with blackened metal windows and door frames helps to emphasize the rugged character of the brand. In stark contrast to the preceding Rugby store, which blended seamlessly with the parent flagship store to which it connects, the RRL facade stands apart from its host. Although the pairing appears incongruous at first glance, the classical language, proportions and detailing are maintained within the industrial aesthetic, allowing the RRL facade to compliment the flagship store quite well.